Root Embed

Supercharging digital, partner-based distribution of insurance products

Impact
  • 80% time reduction for launching digital distribution channels for insurance products.
  • Multi-partner and omni-channel distribution through a single app.
  • No delays through internal development bottlenecks to AB test marketing campaigns.
Intro

In the evolving landscape of the insurance industry, the shift towards digital and partner-based distribution models is undeniable. However, insurers encounter substantial hurdles in effectively launching and scaling these channels. As the Head of Product Management at Root, I spearheaded the discovery and delivery of Root Embed, a solution that addresses these challenges head-on, transforming the way insurance products are distributed.

The problem

The insurance industry's move towards digital and partner-based distribution is hindered by several key challenges:

  • Complexity and Resource Intensity: Developing and maintaining multiple digital platforms is resource-intensive and complex, making it difficult for insurers to efficiently leverage these channels.
  • Inefficiency and High Costs: Embedding insurance products into various third-party digital channels is fraught with inefficiency and high costs. Each new partnership or digital platform integration demands significant investment in technology, time, and expertise.
  • Limited Scalability: The high costs and slow market entry associated with traditional distribution methods limit the potential for scalable distribution, preventing insurers from fully capitalizing on digital and partner-based opportunities.
rootplatform.com
The solution

Root Embed fully configurable white-label frontend solution enabling insurers to scale distribution with a single app. Key benefits include:

  • Rapid Market Entry and Scalability: Facilitates quick market entry and scalable distribution, enabling insurers to expand their digital footprint.
  • Cost-effectiveness and Speed: Allows for the rapid and cost-effective launch of digital channels, ensuring a swift response to market demands and customer feedback.
  • Simplified integration: Can be integrated through a few lines of code. No need to custom build or integrate APIs.
Read more
rootplatform.com
My role
Head of Product Management
Jun 2021 - ongoing

Leading the Root Embed initiative, my role was to navigate the complex terrain of client needs, market demands, and technological possibilities. Here's a glimpse into my responsibilities and learnings:

  • Balancing Competing Priorities: I steered a multidisciplinary team through the challenges of balancing technical feasibility, user experience, cost, and time-to-market.
  • From Concept to Launch: My leadership involved taking Root Embed from a mere concept to a fully functional solution, followed by continuous enhancements based on iterative feedback.
  • Lean, High-Performing Team Management: I cultivated a culture of efficiency and focus, guiding the team towards staying on the critical path and making impactful product decisions.
Key takeaways
  • Your customers will use your product in weird and wonderful ways to solve business problems. Great learnings await once the first iteration is shipped.
  • The importance of shipping a solution quickly to test and validate hypotheses, and iterating based on user feedback to develop a solution that fully addresses user and business requirements.
  • What it means to be a product manager at a startup in seed funding stage, how it impacts product decisions.
  • How to run a lean, high-performing team, and how to stay focussed on the critical path.
  • How to build a successful product with highly technical low-code features by empowering engineers to design user-centred solutions.

Let's connect

Feel free to contact me anytime if you'd like to chat about work or side project opportunities, or just connect. I am always keen to have new conversations about all things product.

Get in touch
© Monique Heyden